PPC, or pay-per-click, is an abbreviation. It's a digital marketing strategy that buys website traffic for you. Each time one of your ads is clicked on by a user, you, the advertiser, are charged a tiny fee. PPC advertising on search engines is the most used type. PPC ad models are now available on many additional platforms, including social media giant Facebook. Your business can be advertised in search results, on websites, and on social media channels. PPC advertisements may include text, images, or video.

With paid search advertising, you may pay for your website to show up on relevant search engine results pages' advertising sections. This area typically appears at the top of the results page, drawing users' attention to your website initially. The likelihood that your ad will show up in search results increases with the greater your spend and the relevance of the ad to users searching for that phrase.

PPC is a flexible form of internet advertising that enables you to set a budget and change it as needed. Most importantly, in contrast to traditional advertising or digital marketing campaigns, you may directly target your ideal audience. The knowledge gained from the data collected from PPC ads is priceless since it helps you understand the behavior of your users. Your sponsored advertising campaigns appear before all organic results in search results, assisting your search engine optimization (SEO) efforts and helping you to rank above your rivals right away.