Advertising in Morocco
Starting a business in Morocco can be quite the challenge. You may anticipate for moroccan customers to behave a certain way, when in fact they go in a completely different direction.
It’s essential to be prepared for this ahead of time, so here are some key tips to follow if you want your advertising campaign to be successful :
1. Understand the moroccan audience:
vertising is all about knowing your audience. Thanks to the tremendous diversity in our country, there are so many types of Moroccan customers as well, be it in terms of preferences, behaviors, etc… Therefore, defining your buyer’s personas can be quite challenging. Which is why you need to invest time, money and effort to clearly understand the demographic of people who are most likely to be interested in your product or service.
2. Don’t be too promotional :
Here’s the hard part: you need to sell without selling. What we mean by that is you need to offer your consumer something he/she wants without coming off like a cheesy sales pitch. Moroccans don’t like that ! Focus on your customer and how your product/service solves their problems instead.
3. Get creative and stand out :
Make it a point to make your ads creative. Create a theme that could help establish your brand, and then run with it. Don’t be afraid to stand out. Moroccans are pretty much tired of the traditional and repetitive ads. They appreciate innovation and people who think outside the box. So in the saturated world of advertising, this is the best way to make your particular ad memorable.
4. Get emotional about it:
In order for Moroccans to “buy into” a product or service, they need to relate to the tone and content of the message. So no matter what industry you’re in, you can always find a human angle for your ads, and if you want your ad to succeed, you should. By triggering certain feelings in your moroccan audience with tasteful emotional content, you can actually persuade them to answer your call to action.
5. You have to spend money to make money:
There are ways to save money, but advertising is typically not the place to cut corners. Doing so will affect sales, and that affects the bottom line. Successful advertising may cost some money, but that is because it works. So don’t be shy to invest a little bit into your marketing department as a whole, it will grant you results, that’s for sure!
advertising in Morocco
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